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Sell-or-hold analysis
The 4Runner has held value better than any mid-size body-on-frame SUV in the US for a decade running, and the 2023 SR5 sits at the tail end of the long-running fifth generation. With the all-new sixth-gen 4Runner now in market for MY2025-MY2026, our forecast band below shows whether the legacy halo holds.
Sixth-gen 4Runners are turbo-four hybrids — a major drivetrain shift from the 4.0L V6 that defined the previous generation. A non-trivial share of buyers actively prefer the V6, which has supported 2023 SR5 residuals well above the typical end-of-generation compression.
Median asking prices aggregated weekly from active dealer and auction listings.
| Week ending | Low (P10) | Expected (P50) | High (P90) |
|---|---|---|---|
| Nov 8, 2026 | $35,869 | $36,235 | $36,659 |
| Nov 15, 2026 | $35,716 | $36,209 | $36,757 |
| Nov 22, 2026 | $35,529 | $36,136 | $36,777 |
| Nov 29, 2026 | $35,406 | $36,117 | $36,824 |
| Dec 6, 2026 | $35,314 | $36,070 | $36,840 |
| Dec 13, 2026 | $35,253 | $36,058 | $36,873 |
| Dec 20, 2026 | $35,156 | $36,021 | $36,898 |
| Dec 27, 2026 | $35,113 | $36,025 | $36,940 |
Less than a typical generational transition. The drivetrain change has split the buyer pool — V6 traditionalists are still seeking 2023-2024 5th-gen examples and have held those residuals firm. Most other end-of-gen SUVs see 8-12% compression; the 4Runner has been closer to 3-5%.
TRD Off-Road holds 5-8% better residual than SR5 because the off-road package draws an enthusiast buyer pool that's less elastic to economic conditions. SR5 buyers are more often commuter-utility buyers.
Probably not as a standard SR5. Pure V6, manually-transferred-case 4Runners (mostly TRD Pro and certain TRD Off-Road examples) are stronger collector candidates because they represent the end of the analog-drivetrain era.
The next step is a 30–60 day market-risk review of five vehicles, read alongside the valuation tools you already use.
Last updated November 1, 2026. Forecast refreshes weekly from live dealer listings.
Forecasts and trend classifications are informational analytics only and do not constitute financial advice or a recommendation to purchase, hold, or sell any vehicle. Individual market conditions vary.